Blonder Brand
building brands that feel alive.
a brand studio
featured work
PENGUINTranslating a vibrant personality into a distinctive brand language.
Design direction and cover design, shaping the visual language of a bestselling Penguin cookbook by debut author Justin Tsang. Featured by Nigella Lawson, Jamie Oliver and the BBC.
• DESIGN DIRECTION
• COVER DESIGN
• ILLUSTRATION
• TALENT BRANDINGclientPENGUIN RANDOM HOUSE justin tsangauthor nudi skincareBrand system and packaging design for a modern skincare brand.
Naming, brand identity and packaging, establishing a calm, confident visual system for a fresh, Gen Alpha skincare brand across key touchpoints.
• STRATEGY + NAMING
• CREATIVE DIRECTION
• BRAND IDENTITY
• PACKAGING Superetteclient: superettELondon’s cult-coffee shop, with reach far beyond the store.
Naming, brand identity and packaging, establishing a calm, confident visual system for a fresh, Gen Alpha skincare brand across key touchpoints.
• CREATIVE DIRECTION
• BRAND IDENTITY
• PACKAGING
• RETAIL DESIGN sinkclient: SINK
A ritual-led approach to skincare, beginning in the bathroom.
Brand direction and identity built around the sink as the anchor point of care, translating everyday behaviour into a coherent visual system.
• strategy + naming
• CREATIVE DIRECTION
• BRAND IDENTITY
• PACKAGING
Blonder Brand is an independent brand studio working with ambitious companies across food, drink and lifestyle. The studio brings two decades of experience shaping brands at leading international agencies and studios.
A brand studio, celebrating difference.
Today, Blonder Brand works with a small number of clients each year, developing distinctive identities designed to endure and stand apart in a crowded market.
BRAND STRATEGYServicesNAMING
NARRATIVE
POSITIONING
ROADMAPS
FRAMEWORKS
BRAND IDENTITYCREATIVE DIRECTION
LOGO + MARK
GRAPHIC SYSTEMS
IMAGE DIRECTION
BRAND ASSETS
BRAND EXPRESSIONRETAIL DESIGN
PACKAGING DESIGN
OBJECTS + EPHEMERA
SPATIAL GRAPHICS
BRAND MOTION